3 reasons why the 3% matters to men
Guest post by Lori Feld, President MRM // McCann West.As MRM//McCann ramps up to host Salt Lake City’s very first 3% Road Show this week, we’re answering questions left and right. Who will be on the...
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The 97% Speak: Scott McAfee
Scott McAfee, Partner at Sanders\Wingo, joins us today to talk about why he's speaking at The 3% Conference, the big idea behind his Behavioral Science Lab and words of advice for his daughter if she...
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The 97% Speak: Glenn Cole
Kat Gordon Interviews Glenn Cole of 72andSunny Glenn Cole, Founder and Chief Creative Officer at 72andSunny, joins us today to discuss agency culture, gender equality in advertising, and unique...
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Mark Barden: A Beautiful Constraint
Kat Gordon Interviews Mark Barden Kat Gordon recently had the opportunity to interview Mark Barden, a strategy consultant, engaging speaker, outstanding facilitator and coauthor of the book, A...
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The 97% Speak: Max Rutherford
Max Rutherford, Vendor Partner Diversity Director at GSD&M, shares his view of diversity, why it's critical for agencies to hire diverse vendor partners, and why we shouldn't let the naysayers get...
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Confessions of a Privileged White Male and Former Conservative
Guest post by Charlie O'DonnellOriginally published on Charlie's blog, This is Going to be Big.I was born in Brooklyn in 1979, which means that the number one issue growing up in the 1980's and early...
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The Changing Face of Design
Guest post by Sam McMillanOriginally published on Communication Arts.It’s no surprise that tech has a diversity problem. According to a recent report in USA Today, “Hispanics make up 5 percent of...
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Why Should Great Female Leaders Want to Work at Your Agency?
Guest Post By Toby SouthgateThere’s a glaring problem with gender diversity and inclusion at the top of the advertising and creative worlds. That is well documented and frequently spotlighted. But the...
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You in or What?
3% Minicon Toronto Manbassadors Panel, left to right: Franke Rodriguez, partner/CEO, Anomaly. Brett Marchand, CEO, V7/Cossette. Wendy Clark, CEO, DDB Worldwide. Andrew Kirby, VP Client Services,...
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Why CES Is an Embarrassment to the Advertising Industry
Guest Post by Kevin Drew DavisLast week, I was ashamed to be in advertising. CES began, a week where hundreds of agencies flew to Las Vegas in a desperate attempt to appear relevant. A few actually...
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